Flamin' Hot is the story of Richard Monta?ez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global phenomenon.
It's the 1940's, in the dusty town of Torres Mochas, the feeling of exhilaration and anticipation spreads through the air. The arrival of the enigmatic American who is expected to marry the youngest of the 5 "Virgin Josefitas" is on everybody's mind.